Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool. Eximo Marketing primarily helps B2B manufacturing organizations launch their DTC business. They also provide engaging and educational training for marketers across the UK and Ireland.

Andi also hosts the Strategy Sessions podcast, a fortnightly show that interviews some of the best marketers in the world and provides T.O.P.T.I.P.S for marketers. He holds an MSc in Marketing and also runs a fundraising project, Eximo & Friends with Barnardo’s, where marketers volunteer to provide consultations to small businesses in return for a donation to support refugees. You should also know that Andi likes to talk, at length, about being a dad, his BBQ, rugby, boxing, and cricket.


Back to the Future: What Lessons From Marketing History Can Tell Us About the Future

“Marketing has changed more in the last decade than at any time in history.” There’s a blog published that features a version of this line roughly every 0.5 seconds* but does anyone stop to consider if it’s correct? 
In this presentation, I’m going to argue that marketing isn’t really changing, that our audiences aren’t changing and that the future of marketing is much the same as the past.  
Why is this important? Because people, not robots, sit at the heart of marketing and I’ll explain how you get your customers back to the centre of what you do and how that will turbocharge your marketing efforts. 
So strap yourself in, wait for the flux capacitor to fire up and let me take you Back to the Future… where I’ll show you that the past isn’t all that different to future. 
*Stats entirely made up… much like the results used in most content marketing efforts.