Dario Marčac is a distinguished TikTok expert boasting over 500,000 followers. He’s the founder of Crew, a specialized marketing agency dedicated solely to TikTok, through which numerous brands’ accounts have been successfully managed. Beyond the agency’s success, Dario has cultivated Crew into the largest TikTok creators’ community in the Balkans, amassing 8 million followers. His emphasis on benevolent content, community strength, and professionalism underpins his approach. With collaborations spanning over 70 brands and a cumulative social media reach of 850,000 followers, Dario has made his mark as the youngest columnist for Jutarnji List and was notably the youngest speaker at the 2021 Weekend Media Festival in Rovinj. His innovative campaigns, like the #BookTok challenge, frequently gain national media acclaim.

Deep dive into the dynamic realm of TikTok

Let’s take a deep dive into the dynamic realm of TikTok, the social media sensation that has captured the attention of millions globally. While it might seem like a platform dominated by dance challenges and quirky skits, there lies beneath its surface a treasure trove of marketing potential waiting to be tapped. In this session, I will demystify the world of TikTok marketing, providing you with insights into its transformative power for brands.

Together, we’ll delve into the compelling reasons why brands can’t afford to overlook this platform. We’ll embark on a step-by-step journey, elucidating the ‘what’, ‘why’, and crucially, the ‘how’ of crafting impactful TikTok marketing strategies.

Whether you’re new to TikTok or seeking to refine an existing strategy, this session will equip you with the tools and knowledge to harness the platform’s unique strengths. Expect to walk away with a clear roadmap, best practices, and innovative ideas that can be tailored to your brand’s narrative.