Péter Szántó

Peter Szanto is an award-winning international digital strategist, serial entrepreneur, and Forbes 30 Under 30 honoree with nearly 20 years of experience specializing in branding, audiovisual marketing, and artificial intelligence. He is currently the co-founder and Chief Production Officer of reel8, the digital and AI production house of Positive Adamsky.

Throughout his distinguished career, Peter has founded several successful ventures—including SpringTab and B Creative—and engineered digital solutions for global giants such as Time Warner, MasterCard, Tesco, and Ogilvy. Notably, his work on Customer Development and UX for OTP SmartBank secured the “App of the Year” award. A 3-time TEDx speaker and published HVG author, Peter frequently shares his insights on international stages like SXSW, the Lean Startup Conference, and Brain Bar.

An academic achiever, Peter holds cum laude master’s degrees from Corvinus University, pursued postgraduate studies at the USC Marshall School of Business, and completed his doctoral studies focusing on Personal Branding. Driven by a passion for storytelling and digital innovation, Peter combines deep AI expertise with a love for creating great user experiences, a philosophy that guides both his professional tenure and his personal life.